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Don't Drop The Ball On Aid

17th June 2010
Given the 2010 World Cup is taking place in South Africa, a country with a vast portion of the population still living in poverty, Oxfam has launched an online campaign using the popularity of football to get people thinking about the importance of health and education in developing countries.

Don't Drop the Ball on Aid is their world-cup themed campaign to talk about aid and the Millennium Development Goals in advance of the UN Summit on the MDGs in September. They are asking people to simply video themselves doing "keepy-uppys" and add to their website, which they will then present to the summit.

You can see the idea and some of the entries here:

A short advert for the campaign is below.