Woking Football Club, The Laithwaite Community Stadium, Kingfield, Woking, Surrey, GU22 9AA01483 772470
Woking Football Club Badges

A Modern Branding For Woking Football Club

Woking Football Club is primed to position itself as a big club. With our stated goals of full-time football, a self-sufficient business and earning promotion to the EFL with a full-time team and the investment required, the time is now to make a bold statement of intent.

To that end, it is time for the Cards to refresh the Club brand and let it stand on its own, while continuing to pay tribute to the borough in which we play and honouring our history by putting our shield front and centre of our reimagined identity.

1887 - The Need For Change

Woking Football Club's dedicated supporters have a generational opportunity to choose between one of two new badges. The core of Woking for 134 years, fans are entrusted with the responsibility to help move the club forward into a bright, new era.

134 years’ you ask? Woking Football Club was actually founded in 1887, as opposed to the 1889 which our current badge states. We're grateful to the Club's historian, Mark Doyle, for confirming this.

FOOTBALL - An Association Club has been started at Woking. Several matches are already arranged. A general meeting will be held at the Railway Hotel, (Mr Squibb's), on Wednesday next (26 October), to elect officers and arrange other matches. Surrey Advertiser & Country Times on Saturday 22 October 1887

Woking Football Club's first match took place on Saturday 5 November 1887, a victory against Chertsey, played on the Wheatsheaf ground.

With the Cards introducing a new Club brand it is only right that we correct the founding date of the club, and celebrate our long history.

Fide et Diligentia

While the borough motto ‘Fide et Diligentia’ does not appear in our badge, it does maintain its standing as a core of our club ethos. In an era where new slogans are marketed by clubs and brands every season, ‘Fide et Diligentia’ will remain a part of our history and have its place in our Club rebrand - just not as part of our new badge.

A badge, by definition, “indicates an allegiance to a family” and that is what this Club represents. A family of supporters, footballers and community coming together on a Saturday afternoon to cheer on the lads, and also coming together year-round to support our community together as a united front.

As we embark on this exciting journey, we will create an identity that can stand out in a crowd and be recognised for what it is: Our family. Our community's Club. Our supporters are our family.

More Than A Football Club

The Football Club is Woking's main attraction, and football clubs are arguably the main attraction for communities up and down the football pyramid.

For a club that does so much more than play football for the community of Woking, having ‘Football Club’ on the badge is a bit of a misnomer. We are not just a football club; we are so much more. We are the heart and soul of our community - both on and off the pitch.

One of the two options you, the fans, have the opportunity to decide between just has ‘Woking’ proudly displayed at the top of the badge.

By branding simply as ‘Woking’ on the new, independent badge, the Club would take ownership of the status of being the town's main attraction and hub of the community.

On The Kit

Maintaining and enhancing our unique identity was key to the rebranding process. The centre shield is the centrepiece of the two new badge options, and we will hero it even further going forwards.

Whilst we cannot share new kit designs at this stage, we are excited to announce the shield will go standalone on the players' chests. 1887 detailing will also be present on kits going forwards.

The standalone shield, in our unique Cardinal Red and White, will also be present in other club branding and merchandise as our secondary badge.



Image for display purposes only, and may not reflect the final kit design.

The Vote

Below are the two options we are presenting for you to choose between, simply pick your preferred choice, fill in your name & email address, and tick the box if you would like to hear more from the football club by email in future.

Voting Options

Voting will close at 6pm on Thursday 25th February, with the winning option announced on Monday 1st March.

Thank you for your help in making this important decision for the club, and for your continued support of the Cards.

Which Badge?:

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